On air Underwriting

The Federal Communications Commission (FCC) allows businesses to underwrite or fund programs on KRFF 95.9, but it does not allow commercial advertising. KRFF 95.9 is dependent on underwriting donations from businesses and individuals to cover our operating costs, as well as equipment purchases and repairs.

Underwriting is similar to commercial advertising, but differs in a few very important areas.

Underwriting announcements will:

• identify, but do not promote
• do not contain a call to action
• use value-neutral language
• do not mention prices

Underwriting announcements will include information about your business:

• the name of the business
• the underwriter’s products and/or services
• the underwriter’s corporate slogan
• the location of the underwriter’s business
• the underwriter’s telephone number

Why your business should underwrite KRFF 95.9
Your support of non-commercial radio is vital to maintaining the quality of programming and services you and other listeners in the Fargo-Moorhead area have come to expect from KRFF 95.9

How can underwriting benefit your business?
While underwriting is not commercial advertising, it can provide your company with some of the same benefits, plus some that commercial advertising can’t offer. KRFF 95.9 and Radio Free Fargo are local, local, local! We support local musicians, artists and community members and hope that we can help support your local business as well. By supporting us, we will endorse your local business everywhere KRFF 95.9 can reach.

Reach our diverse audience…
Because of the wide variety of programming done on KRFF 95.9, our listeners are a diversified group of people who share many common interests and lifestyles. KRFF 95.9 provides programs that appeal to groups that are often ignored by the commercial stations.

Demonstrate your community concern…
Your support of KRFF 95.9 shows you are interested in contributing to the quality of life in Fargo-Moorhead

Expand awareness of your name and presence…
Awareness of your business is expanded each time you are mentioned on KRFF 95.9 With our diverse program offerings, you will be able to reach more types of listeners than any single format station!

Enhance your business image…
Your image is enhanced by your association with non-commercial local radio. You will be joining other fine businesses that support our quality radio programming on KRFF 95.9